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Rick Horrow: The Sports Professor


The Sports Professor is a trademarked weekly commentary by Rick Horrow, CEO of Horrow Sports Ventures (www.horrowsports.com) and America's leading sports business expert. The column is carried on CBSSportsline.com and SportsBusinessNews.com.

Recent Sports Professor Columns

Rick Horrow's Sports Professor - November 21, 2006:
Sports Merchandising Trends at 'Black Friday': The Horrow Sports Holiday Hot 10

Rick Horrow's Sports Professor - November 2, 2006:
NBA 2006-07 Tip-Off: Rebounding Into a Global Business

Rick Horrow's Sports Professor - October 27, 2006:
A sports fan's trick-or-treat: The big 5 come together (a business report card)

Rick Horrow's Sports Professor - October 17, 2006:
Desert deals and naming trends: At midseason, NFL, owners focus on facilities

Rick Horrow's Sports Professor - October 13, 2006:
Baseball at the Championship Series: Now there are four

Rick Horrow's Sports Professor - September 14, 2006:
NFL Business Week 2: The fan experience in stadium, on screen

Rick Horrow's Sports Professor - August 29, 2006:
College Football 2006: Bigger business than ever

Rick Horrow's Sports Professor - August 9, 2006:
Athlete Dramas, Scandals, Suspensions: How Do Corporations Respond?

Rick Horrow's Sports Professor - July 26, 2006:
At Last! NFL Business Report as Training Camps Open

Rick Horrow's Sports Professor - July 18, 2006:
Golf Business at the British Open: Comebacks, Revenues, and Gambling

Rick Horrow's Sports Professor - July 13, 2006:
Profile of an Ever-Expanding Sports Industry: The Buck Never Stops Here

Rick Horrow's Sports Professor - June 22, 2006:
Before the All-Star break, baseball business is buzzing

Rick Horrow's Sports Professor - June 15, 2006:
On winged feet, Golf Business soars at the 2006 U.S. Open

Rick Horrow's Sports Professor - June 8, 2006:
'Play beautiful' World Cup 2006: Big numbers on and off the pitch

Rick Horrow's Sports Professor - May 31, 2006:
Tennis 2006: Television longevity, superstar endorsability, and grass roots growth

Rick Horrow's Sports Professor - May 25, 2006:
Access and excess: Rating today's fan experience

Rick Horrow's Sports Professor - May 17, 2006:
Major League Baseball at interleague play: Two-month report card

Rick Horrow's Sports Professor - May 10, 2006:
Midway into the second playoff round -- the NBA's not thinking about hitting the mat

Rick Horrow's Sports Professor - May 3, 2006:
Risk, reward and roses: Insuring athletes to ensuring a spot in the Kentucky Derby Winners Circle

Rick Horrow's Sports Professor - April 21, 2006:
NBA business: Shooting toward the playoffs

Rick Horrow's Sports Professor - April 14, 2006:
High-tech, instant replays and TV enhancements: The sports future of new devices

Rick Horrow's Sports Professor - April 5, 2006:
Heading up Magnolia Drive: Golf business at the 2006 Masters

Rick Horrow's Sports Professor - March 31, 2006:
Business of March Madness: Final Four live in Indianapolis

Rick Horrow's Sports Professor - March 24, 2006:
Business of the NCAA Women's Basketball Tournament

Rick Horrow's Sports Professor - March 17, 2006:
You can still bet on it: Gambling and March Madness

Rick Horrow's Sports Professor - February 8, 2006:
Torino Winter Olympics; 10 business questions

Rick Horrow's Sports Professor - February 2, 2006:
Heading to Super Bowl XL: The big game is here

Rick Horrow's Sports Professor - January 26, 2006:
Heading to Super Bowl XL: NFL business issues

Rick Horrow's Sports Professor - January 11, 2006:
After the Rose Bowl and before the Super Bowl: Top five sports business issues

Rick Horrow's Sports Professor - December 20, 2005:
Sports Business during the holiday season: Top 5 business stories of 2005

Rick Horrow's Sports Professor - December 14, 2005:
"Necessary" Bowl Games vs. "Overexposure" and 56-Team Mediocrity?

Rick Horrow's Sports Professor - November 23, 2005:
Top Five Sports Business Issues of the Week

Rick Horrow's Sports Professor - October 13, 2005:
Baseball business at the LCS: Steady growth through 2005

Rick Horrow's Sports Professor - October 7, 2005
NHL business at faceoff: Labor layoff ends at last

Rick Horrow's Sports Professor - August 17, 2005
NFL 2005: Marketing Issues

Rick Horrow's Sports Professor - July 29, 2005
The Business of Futbol, Soccer: Internationally and Domestically

Rick Horrow's Sports Professor - July 8, 2005
MLB business report: Halfway through 2005

Rick Horrow's Sports Professor - June 15, 2005
Golf Business at the U.S. Open: On Par with Steady Progress

Rick Horrow's Sports Professor - June 10, 2005
So You Want to Start a Pro Sports League?

Rick Horrow's Sports Professor - June 3, 2005
Fastbreak Toward the NBA Finals: Playoff Business

Rick Horrow's Sports Professor - May 20, 2005
The 2005 Tennis Season: Grassroots, Superstar Appeal

Rick Horrow's Sports Professor - May 12, 2005
Marketing, Representing Professional Athletes

Rick Horrow's Sports Professor - May 5, 2005
Post-Time at the Kentucky Derby: Thoroughbred Report

Rick Horrow's Sports Professor - April 22, 2005
NFL at the Draft: Early '05 business report

Rick Horrow's Sports Professor - April 15, 2005
Baseball opening month: Steroids and stability?

Rick Horrow's Sports Professor - April 8, 2005
Golf business at The Masters: Healthy growth at year's first major

Rick Horrow's Sports Professor - April 1, 2005
March Madness: The Final Four in St. Louis

Rick Horrow's Sports Professor - March 25, 2005
March Madness: Business of the Women's Tournament

Rick Horrow's Sports Professor - March 4, 2005
Let the games begin: Six baseball business questions

Rick Horrow's Sports Professor - February 25, 2005
Business of the Olympics: N.Y., 2012 and beyond

Rick Horrow's Sports Professor - January 28, 2005
Gold standard NFL: Marketing challenges at Super Bowl XXXIX





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