Beyond The Box Score
By Rick Horrow and Karla Swatek
Beyond the Box Score:
The Sports Professor's Guide to the $750B Business of Sports
By Rick Horrow and Karla Swatek
Table of Contents
-Foreword: Paul Tagliabue, former Commissioner, National Football League
-Introduction: Looking at the World Through Rose Bowl Colored Glasses
-Chapter 1: The Mega Master Ultimate Super Series XLXL
-Chapter 2: Remote Controlling What You See on Sports TV
-Chapter 3: Not Far from the Madden-ing Crowd
-Chapter 4: The Big Labinski
-Chapter 5: The Government Gets Into - and out of - the Game
-Chapter 6: So You Wanna Own a Sports Team?
-Chapter 7: One Union Under Center: Athletes, Agents, and Their Deals
-Chapter 8: Ticket to the Future
Have you ever realized that the sports industry is the only industry in the world that has its own section of the newspaper? And that more newsprint, magazine, and digital column inches are being devoted to the big business of sports each year?
If you're a sports fan, most likely you're not getting the full perspective on the business of sports from your favorite sportswriter, blogger, sports talk radio host, or ESPN. The casual sports fan is kept in the dark about to what degree this "pastime" is an incredibly complex multinational operation on par with the biggest Fortune 100 companies.
Beyond the Box Score: The Sports Professor's Guide to the $750B Business of Sports by CNN and Fox Sports Business Analyst Rick Horrow and Horrow Sports Ventures VP Karla Swatek is the first comprehensive look at how the ever-growing professional sports industry really works from the perspective of a three-decade dealmaker maneuvering within it - and a lifetime true sports fanatic.
What are the primary drivers of this multi-billion dollar business? Who are the most powerful team owners? How does a $1B ballpark get built? What role does technology play? What affects the price of your ticket, how you take in a game, what you see on SportsCenter? Why did free agency change everything? Beyond the Box Score takes an in-depth look at the beyond-the-scene drivers controlling the fan experience and affecting fans' perspective of what happens on the field of play.
A foreword by former NFL Commissioner Paul Tagliabue and exclusive Q&As with the sitting Commissioners of top professional sports - Roger Goodell (NFL), David Stern (NBA), Gary Bettman (NHL), and Brian France (NASCAR) - add these influencers' personal insights.