SBHS Principles: Have a Sense of Urgency

“Be in forward motion. Action begets action, and you can’t know with certainty how it will all eventually play out”- Rick Horrow

The Essence of Urgency:

In the ever-evolving landscape of sports business and beyond, urgency is a catalyst for progress. The seven-minute rule serves as a reminder to be in continuous forward motion, recognizing that the outcomes of our actions are uncertain, but taking the first step is essential.

Key Insights for Your Business:

Consider these key takeaways as you integrate the seven-minute rule into your business strategy:

1. Initiate Action: Don't wait for the perfect moment; take action now. The momentum you build can lead to unforeseen opportunities and outcomes.

2. Adaptability is Key: Embrace the uncertainty of the business journey. Being in motion allows you to adapt and pivot as needed, staying ahead of the curve.

3. Market Sensibility: Stay attuned to market trends and needs. Seizing opportunities as they arise positions your business at the forefront of industry developments.

4. Long-Term Vision: Urgency doesn't negate the importance of long-term vision. Your actions today contribute to the foundation of your future success.

Real-Life Examples:

The pages of "The Sports Business Handbook" are filled with examples of individuals who embody the urgency principle. MVP Index cofounders Shawn Spieth and Kyle Nelson acted swiftly on a technological need. Ted and Zach Leonsis leaped into new ventures as markets were building for their products, and Mark Lazarus ensured media coverage kept pace with audience needs. Jerry Colangelo's progression in the Valley exemplifies the power of urgency—he took action to make his home better and achieved objectives over decades, some of which he didn't even know he wanted initially.

Join Us in Mastering Urgency:

We invite you to incorporate the seven-minute rule into your business philosophy. As you take deliberate steps forward, remember that action is the catalyst for progress. Your journey may not unfold exactly as planned, but by staying in motion, you position your business for success.

Thank you for being a part of our business community, and stay tuned for more insights and principles from "The Sports Business Handbook" that can propel your business forward.